Walk

THE

Talk.

Words worth sharing.

Big ideas, think pieces, and current happenings, composed by various members of the Sangfroid! team.

Ruben Paquian
·
November 18, 2021

Data & Design: The Future of Advertising Creative in a Third Party Cookie-less World

This is an image of the round table panel.

A recap of our Austin Design Week event Data & Design: Creating in a Post-Cookie World.

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4
min read
Ruben Paquian
·
October 29, 2021

How The Cookie Crumbles: What You Need To Know About Google Removing Third-Party Cookies

This is an image of a wall of cameras.

The removal of third-party cookies changes the way businesses and advertisers all over the world target and engage with their audiences as well as how the data from billions of Google users (you and I included) are used by businesses.

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7
min read
Jameson Pitts
·
October 28, 2021

How to Spec a Product Instrumentation Plan

This is an image of several guitars in a music room.

One of the first tasks in rolling out a growth marketing and product analytics tech stack is to develop an instrumentation plan. This is an opportunity for the various teams at your organization to agree on what user data and events should be collected in order to evaluate your marketing and product’s performance.

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5
min read
Caitlin Granberry
·
September 15, 2021

Taking the Long Way: Designing a Website Worth Sharing

This is an image of the Sangfroid! color bars.

The path to a perfect design is rarely a straight line. Read about how we came to realize the design for our new website through the eyes of our resident graphic designer, Caitlin.

At the beginning of 2020, Sangfroid! was an ambitious agency with a dedicated team of four. As the year unfolded, and the challenges rolled in, the company began to grow. So much so that that very same team of four, is now a skilled band of 11. With each addition, the dynamic of our team evolved. By the time we grew to our current size, we felt the need for some internal soul searching. We ask ourselves, “Does our current brand continue to represent our maturing agency? Or have we outgrown it?”

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5
min read
Paolo Bugatto
·
September 3, 2021

What the Brand!? Reflecting on a Brand Refresh.

This is an image of the Sangfroid! person in the mirror graphic.

At some point every brand reconsiders itself. That can happen for any number of reasons, from the launching of new products or a change of ownership, to outdated logos or sagging sales. Perhaps a brand needs to distinguish itself from the competition, focus its offering or simply get some much needed publicity. Regardless, if your brand is looking in the mirror pleading for a makeover, keep reading, this will help.

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10
min read
Jameson Pitts
·
August 25, 2021

Agile Marketing: What are story points anyway?

This is an image of a crayon drawing that says "What's a story point anyways?"

For us in an agile studio, points are as concrete a unit of measurement as inches, minutes, or dollars — but for those new to Agile or agency billing, points can rightly feel like a lot of handwavy hot air. Using points and agile in a growth marketing agency is one of our core theses as a firm, so I’m here to once and for all demystify this mighty means of measurement.

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5
min read
Jon Racinskas
·
August 5, 2021

What Can Bonsai Teach Us About Branding?

This is an image of a bonsai tree.

When you think about building a successful brand, it’s highly unlikely that your first thought is of little trees in ceramic pots. Why would it? On the surface, bonsai and branding have virtually nothing in common: one is a centuries-old tradition passed down between generations and the other is a consumer-focused product developed on a considerably shorter timeline. But dig a little deeper and the similarities reveal themselves.

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8
min read
Jameson Pitts
·
July 4, 2021

When NOT to hire an agency

This is an image of a graph that says you should not hire an agency.

Two of the most common questions I get from founders are, first, when is the optimal time in business growth to hire an agency? And second, is retaining an agency akin to creating a new position that will exist indefinitely, or a time-boxed service that they should plan ahead to offboard?

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4
min read
Ruben Paquian
·
June 28, 2021

Behind the Rebrand: Three Words. One Mission.

This is an image of a compass against a forest background.

Mission statements are immensely valuable tools for any organization. These short, sweet, and to-the-point phrases not only have the potential to serve as a sales and marketing tool, but more importantly, provide a philosophical compass to be used when making just about any decision.

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6
min read
Jameson Pitts
·
June 15, 2021

Branding Ourselves: On Archetypes and the Heart of an Explorer

This is an image of someone walking on a cold beach.

Here’s my take on branding — there’s no silver bullet one-way to do it right. Instead, we’re all benefitted by drawing on all the best thinking available. Knowledge is power. And systems of knowledge become systems of power and value.

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6
min read
Jameson Pitts
·
May 27, 2021

Sangfroid: The Journey to a Growth Agency Model

This is an image of a rocket taking off.

I had the good fortune of seeing a market opportunity up close very early in my career — namely that most agencies were rather unsophisticated in the way they pursued metrics for their clients.

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3
min read
Jameson Pitts
·
May 26, 2021

Questions for Small Businesses to Answer for Effective Digital Marketing

This is an overhead view of several people working at a table with laptops, coffee, phones, and more.

A quick Google for marketing advice, and you’ll receive a flurry of marketing buzzwords, influencers, and opinions from everyone and their mother coming at you from all directions, making it hard to cut through the noise and determine what your small business really needs.

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5
min read
Jameson Pitts
·
May 6, 2021

Top Marketing Technology Stack Mistakes Made by Startups

This is an image of dominos lined up to be pushed over.

Every day I have the privilege of working with founders and entrepreneurs — tremendously brave folks who put everything on the line to create something new. But when it comes to organizing the stack of tools that power their growth marketing initiatives, many are making the same avoidable mistakes.

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5
min read
Jameson Pitts
·
March 16, 2021

How to use Agile without crushing creativity

This is an image of the pacing creative poster.

Introducing Agile to our growth marketing team was a revelation of productivity and process. I found it well-suited to managing the tight turnarounds of marketing campaigns and setting and reflecting on performance goals.

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6
min read
Jameson Pitts
·
March 31, 2020

A Marketer’s Responsibility in a Pandemic

This is an image of a plant growing in a sidewalk crack.

A question our agency has received often during these trying times is “should I even be marketing right now?” As hard as it is to change a strategy that has been in the works for months or rewrite all of the copy for a campaign, it is vital right now.

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5
min read
Jameson Pitts
·
October 4, 2019

5 Lessons for Growth Marketers from Synapse 2019

This is an image of a person at an art exhibit showing synapses in the body.

It’s been about a week since I made the trip from Austin to San Francisco for Segment’s user conference, Synapse 2019 — just long enough for the presentations by speakers from Y Combinator, IDEO, Udacity, IBM, Forrester, Instacart, and more to marinate and begin bursting out of me.

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·
6
min read

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info@sangfroidstudio.com
512-643-1092

201 E 5th Street
Suite 103
Austin, Texas
78701
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