Women Business Owners: Breaking Barriers, Building Empires

May 24, 2023

SHE-Boss: Breaking Barriers, Building Empires

In the ever-evolving landscape of business, women have made remarkable strides in breaking through barriers and assuming positions of power. Women entrepreneurs are taking the world by storm, creating innovative companies and driving positive change. At Sangfroid! Studio, we recognize the incredible power of strong, ambitious women, and we’re here to support you on your journey to success. As an agency with majority women leadership, we understand the unique challenges and opportunities faced by women in business, and while celebrating the historic journey of women in positions of influence, we also recognize the need for continued empowerment. In this blog post, we will explore the rise of women to positions of power, their transformative effect on the workplace dynamic, and the crucial importance of empowering women through supporting resources in the realm of business ownership. 

Journey of Women in Power: The Choice is Yours

We’re all aware of the lengthy history of systemic barriers that women have faced, preventing us from occupying positions of power in the workplace. Emphasis on the power. I’m not talking about bookkeeping, canning, or selling lipstick at department stores (lipstick made by men no less). No, I'm talking about women who own the department stores, and created the lipstick line. Many would argue the years following WWII mark the pivotal shift in women moving up in the labor force. Women pioneers, such as suffragettes and trailblazers in various industries, shattered the double-paned-thought-to-be-bulletproof glass ceiling and paved the way for future generations. And guess what, if you want to be a bookkeeper then I still applaud you! The point is, you don’t have to be one, you can choose to be one. This history is a testament to the determination and resilience of women, proving their invaluable contributions to the workforce. 

Transforming the Workplace Dynamic

Women in positions of power have also brought about a paradigm shift, transforming the workplace dynamic for the better. Women leaders bring diverse perspectives, and a collaborative approach that fosters creativity and innovation. A Morgan Stanley Research Article makes the case that the proliferation of women leadership has resulted in women driving economic conversation, propelling better company performances, boosting wages and accelerating growth in consumer product categories. The World Economic Forum reports approximately half of start-ups in 2021 were founded by women. As women assume more influential roles, traditional hierarchies are challenged (rightfully so!), and a more inclusive, balanced environment emerges. This shift has redefined workplace culture, placing a greater emphasis on collaboration, equal opportunity, and the importance of supporting women talent. 

The Imperative of Empowering Women

Empowering women in business is not only a matter of equality, but also a catalyst for economic growth and social progress. Studies by Gusto consistently demonstrate that organizations with gender-diverse leadership teams outperform those without, exhibiting higher levels of innovation, better financial results, and enhanced decision-making capabilities. By empowering women to thrive as business owners, we unlock untapped potential, driving economic advancement and fostering a more equitable society.

From She-Boss Me to She-Boss You

Here at Sangfroid!, we believe that supporting strong women business owners goes beyond mere lip service. We have a powerhouse of strong, intelligent women. I am constantly supported by women who want to lift each other up and who share similar visions. I know first hand how passionate our studio is about creating a thriving ecosystem where women entrepreneurs can flourish, breaking barriers and shattering glass ceilings. When I started my own company, I knew it was important for me to work with a group of like-minded people whose goals aligned with my own, so it was a no-brainer to choose Sangfroid! as the marketing agency to spearhead my vision and bring it to life. Paving a road to success being a woman in a male-dominated world is no easy feat, and knowing I have a SHE-boss team supporting me and empowering me is the best feeling! 

Sangfroid!: The Marketing Sledge Hammer to Break Your Glass Ceiling

So why did I decide to talk about women empowerment, the pursuit of social progress and the oh-so-problematic glass ceiling? Well, as VP of Operations here at Sangfroid!, I am in a position of power to hand you, my fellow SHE-bosses, the marketing sledge hammer you need to break that glass ceiling and succeed in building your business. As a majority women-run marketing studio, Sangfroid! understands the unique aspirations and challenges of strong women business owners. If you’re feeling discouraged, don’t be. Remember, glass is fragile, let us help you break it. 



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