When Reppa, a boutique talent management agency that collaborates with some of the world's most awe-inspiring athletes, artists, and adventurers came to us looking for a spark for their website, we were up for the challenge. With a growing, star studded roster, Reppa’s owner Christine asked us what she could do to her current website to elevate it to the level of the talent she represents. A growing roster also meant her brand may need to evolve in both the way it appeared and the language it used in order to better communicate her expanding offerings. The brand was in a perfect position to compete on another level.

In order to ensure the right solution was right for her brand, we went through a workshop process of revisiting Reppa’s core brand values, strengths and differentiators to identify what aspects of the brand remained or had changed. The business was also evolving with the brand, so we re-determined and reprioritized Reppa’s objectives. With the information gleaned through the workshop process we were able to move forward with a website overhaul that would include changes to the logo, layout, imagery, language and functionality based on real insights and strategies.

Reppa unveiled a brand new website which incorporated considerable brand enhancements throughout. The new site was bolder with larger, stylized typesetting and dramatic, action inspired imagery. The copy throughout was engaging and dramatic, capturing the strength and spirit of the talent, while also adding deeper, contextual layers which worked to illustrate the connection the organization has with it’s roster that goes beyond their medals, trophies and statistics. New functionality allowed users to search a larger roster with sensible filters, and the talent pages themselves came alive with more imagery and background content to truly bring their stories to life. The integration of an intuitive, customized CMS gives our client the power to add to those stories by switching or updating content at her convenience.