The LTFF approached us with the desire to evolve from a very local, fledgling festival that hadn’t yet established a truly ownable brand identity, nor an online website presence that provided any depth in content or functionality.

Our solution was to revisit the brand logo and voice, then design and build a fully functional yet immersive website experience, followed by implementing a paid, social and grassroots infused marketing campaign to better position the festival as an established event and increase it’s exposure and relativity to the local markets and throughout Austin.

This comprehensive effort resulted in a true brand makeover, an exceptionally rich and fully functional multi media website, and a campaign executed across multiple channels that completely elevated the profile of the festival and dramatically increased both audience and filmmaker engagement online and in person for the 2023 fall program.