Care Package Direct

Challenge

Why did the client come to us?

Care Package Direct is a personal protective equipment subscription service for commercial businesses born from the pandemic. CPD came to us for help launching a paid search and social media campaign. Given the company’s urgency and nature, we had to deliver a robust, full-funnel marketing strategy in a matter of weeks.

Create

What were the core parts of the solution?

We built CPD a comprehensive PPC search and social media strategy, complete with creative assets and landing pages to capture and nurture a quickly growing pool of leads. 

For the project’s creative, we saw an opportunity to exceed the brief’s scope and deliver a totally revamped brand. Our creative approach hoped to established CPD as a guardian angel for the frontline service and healthcare workers who look after us all.

Iterate

What was the outcome?

The result? An overall elevated brand. Our cohesive brand identity and narrative worked to drive so much traffic and buzz to their site, the company's platform received more transactions than it could initially handle. Following a few architectural innovations to their sites’ capabilities, there are back in action! We continue to optimize CPD’s marketing collateral as they continue to serve business nationwide.