Nathaniel Coleman

Challenge

Why did the client come to us?

Having just qualified for the 2021 Tokyo Olympics, professional rock climber (and now Silver Medalist) Nathaniel Coleman needed an official athlete website to introduce him onto the world stage. His partners Reppa Athlete Management and The North Face came to us to design and build a site fit for an Olympian.

Create

What were the core parts of the solution?

In addition to his inspiring athletic abilities, Nathaniel is celebrated for his authenticity and humility. We aimed to build Nathaniel a site that reflected his moving personality. Our creative team worked closely with him to create a site that spoke as he did, letting his values and personality shine through the site's copy and imagery.

Iterate

What was the outcome?

The final product resulted in a compelling website that conveyed Nathaniel's character while maintaining a level of professionalism and functionality for prospective sponsors and media to engage him through. 

To allow for a site with the capabilities to evolve as Nathaniel progresses in his career, we developed the site through Webflow to allow for a seamless transition of website management to the client post project.